Marks and Spencer (M&S) has expanded its range as part of its aim to become a “shopping list retailer” for families.

The Bigger Pack, Better Value range has been increased by a third with over 100 lines available in bigger formats to suit family shoppers.

Products added to the range include eggs, fruit and cream.

Additionally, M&S said it is also launch 40 new and upgraded lines including the company’s first own brand label medicines and eight new baby food lines.

M&S said the focus on deepening the breadth of the range has been supporting the retailer to broaden its appeal, with growth across all life stages in the last 12 weeks and particularly strong volume growth with families.

M&S claims it outperformed a declining market by 20 per cent, growing market share with families by nearly 0.3 per cent.

“When we talk about being a shopping list retailer, it means that customers can trust us to have what they need when they come shopping, in the right size and at the right price,” said Alex Freudmann, managing director at M&S Food. “We’ve been working hard to close our range gaps and make sure the price and quality of our key family lines delivers against customers expectations and all this has been increasing our credibility with families and we’re seeing strong growth with these shoppers.”

Last week, Marks & Spencer’s chief executive Stuart Machin told shareholders that the company will be over the worst of its devastating cyber-attack by August as the British retailer faces questions over whether the incident could have been prevented.

The April attack on M&S forced the group to close its online store for nearly seven weeks and led to empty shelves at shops during May as automated stock systems were shut down.

The incident has cost the company an estimated £300 million in lost profits this year.

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